Life insurance is a very serious issue no matter how you design it. In this approach though the take on something so critical is often flat lined we presented an approach that contradicted the seriousness with a more humorous deliverance. In hopes to disarm the employees with laughter so that they were more receptive of the information presented in this brochure. We worked directly with the talented members of Argus Benefits to match the tonality of the overall message through the Comcar brochure campaign. They even went so far as to create an online version complete with digital book navigation and sound effects which really engaged the audience’s senses and overall experience.
Stock Photography was selected according to colors, facial expressions, and overall composition. Many of which presented a vibe of indirect inquisitiveness in their original photo capturing which suited well for what we needed. Involving the elements of relative but not unusually indirect imagery such as the “clacking” teeth stays relevant while still retaining interest. In addition to the cyan and red accents the over all color schemes was kept quite simple. Retaining that American Spirit, especially when dealing with truckers, was without doubt an attribute highly taken into account of Comcar’s Brand.