The power of online marketing and internet advertising has considerably changed the way we are presented with information. Presented to the point where they are subconsciously ignoring or even better removing advertisements with the push of a button. This sometimes involves utilizing elements of flash, css tricks, or games and even perks just to keep visitors on the website. This website designed to promote the Ocean Duel by Harry Winston with its multi layer dial functionality that seem to float in space allowing you to read multiple time zones simultaneously.
The overall advertising campaign was stemmed from the use of space in all of its forms was the idea that sparked the designs. The first series of the campaign utilized the cosmic altitude while playing of the duel balance in the use of two time zones. This resulted in the creation of mock up landing page and online web banner for the product marketing. The focus in this strategy was clearly aimed at the promoting the product itself rather than guerrilla tactics arbitrarily delivering indirect methods.
By making things eye catching and interesting another strategy was made playing off of the deep ocean marina. The duel between two fish like balancing two time zones can be often risky in the dark deep as wildlife between the predator and prey thus the tagline “Take Chances” was born. Plenty of samples of angler fish were examined from images, books, movies, and videos to remake an exaggerated illustration of the Lophiiformes species of fish which strikingly poses a frightening balance of startling effects.